We Keep It Simple. We Help You Grow.
Social media can become overwhelming in its own way, especially when it comes to figuring out how to use which platform in what way. Each platform is great for reaching certain audiences during different stages of their buying cycle. The question is how to make it happen at the micro level with individual posts and at the macro level with the overall upward growth and reach of your law firm’s brand.
Our social media team, led by our director Dan Taft, brings over two decades of combined experience in digital creative, ranging from the tried and true of content writing for LinkedIn to the trending editing styles of Instagram and YouTube Shorts.
In a perfect world, yes. Some people naturally do well on camera. Others (like the writer of this page’s content) need A LOT of coaching and guidance to get through a 10-minute shoot without having a meltdown.
Our creative team has collaborated with just about every personality type and their various comfort levels. Whether you prefer the structure of an agenda and being fully scripted or prefer a few bullet points and improvisation, our team will help you find a creative style that works for you and your law firm’s brand.
It’s not always about TV commercials shoved into a TikTok format or dramatic lighting and camera effects as you’re walking down the steps of a historic courthouse. Those have a time and place though they may not be the most effective use of your investment. We work with you to create a customized social media strategy aligned with your business goals. For example, if your main goal is to increase your LinkedIn reach to attract possible referral partners and a secondary goal to build you as an authority in a niche case type, our team will provide a strategy that fits those goals.
With any new creative, our team works with you directly to make sure it’s ready to go. We’ll provide you with an advanced schedule of any photo shoots, time needed to produce the creative, followed by a window for your approval and any revisions. Once approval is received, we’ll get each post scheduled on each platform.